Promotional items are also frequently called promotional products or advertising specialties. They all refer to just about any piece of merchandise that is branded with a design or company logo. Common products include everyday use items like coffee mugs, pens, key chains, mouse pads, calendars and more. Kustom Imprints can offer our clients more than 100,000 different types of custom imprinted promotional items.
Kustom Imprints is the best resource for promotional products, because...
Who Uses Promotional Items
Corporations will use promo items as a quick, easy and effective form of marketing. The right item can get your company noticed or assist in the promotion of a new product or service. Frequently, when a business is exhibiting at a convention or trade show, they will hand out small promotional items with their company logo to add traffic for their booth. Additionally, promotional items are used as a way to thank their customers for their continued and loyal business. Lastly, larger corporations will use promotional items for their own employees for a variety of reasons including motivating sales incentives, employee tenure gifts, and launching a new internal program.
Outside of business, promotional items are used for many other reasons. Schools frequently put their name and mascot on items like pencils, lanyards, pennants, glassware, and sport bottles so they help promote spirit around campus. Additionally, schools will order picture frames or other customized party favors for a school dance or big event. Nonprofit organizations will often purchase a select amount of promotional items with their logo, and then individually sell them at a higher cost in use for a fundraiser.