The success of your web store will depend on how well you promote it.
Advertise Effectively
Include only brief product descriptions. Your customers can get the full details on the web store.
Always include the proper URL link to your web store.
Mention the order deadline date so customers know there is only a limited time to purchase.
If your web store is fundraising for a good cause – be sure to tell that story!
When possible – include images. The Admin Panel will have product photos for you to use.
Not too wordy – just be effective.
Advertise Often
All of us need frequent reminders!
On your calendar, plan for 3-5 strategically spaced advertising efforts. The marketing section on your Admin Panel will have cut-and-paste content your can use.
Advertise Through Multiple Channels
Social Media Posts
Post to ALL of your organization’s social media platforms. Use Facebook, Instagram, Twitter and any other app where you can reach relevant customers.
By Email List
If your organization has an email list - USE IT! The email text can be essentially the same as social media posts. Just be sure to send emails frequently.
Through Text Messages
Some of your customers may connect better through text messages than with email. If you have a mobile phone list the ability to promote your store by text message, it will be one more way you can ensure your success.
Social Media Post Examples
Need some inspiration for some for social media posts? We created several ideas where you can cut-and-paste our image templates and sample text.
If your organization has a website that gets good traffic, then definitely add product photos and the web store link plus mention the order deadline.
Ask Organization Leader or School Principal to Personally Promote
Don't be shy about asking the school and organizational leaders to help you advertise. They often will have the best communication tools to promote your web store. Ask them to mention it in a weekly newsletter email or “Call-All” phone message.
Send out a flyer with QR code
Creating a handout flyer with a QR code linking your web store can be very effective.
To make your web store URL into a QR Code, you can use one of these FREE online sources:
