The success of your web store will depend on how well you promote it. Advertise often and through several channels.
Advertise Often
All of us need lots of reminders! Plan for a minimum of 3-5 strategically spaced advertising efforts to all your members.
Advertise Effectively
Your web store promotion does not need to be long or too wordy – just effective.
- Include only brief item descriptions. Let your customers go to the store site for fuller product details.
- Make sure to always include the proper URL link to your store.
- Mention the order deadline date.
- If your store is fundraising for a good cause – make sure you tell that story!
- When possible – include photos, too.
Promote Through Multiple Channels
Through Social Media
Post to ALL of your organization’s social media platforms. Use Facebook, Instagram, Twitter and any other app where you can reach relevant customers.
Through Your Email List
If your organization has an email list – USE IT! The email text can be essentially the same as social media posts. Just be sure to send emails frequently.
Through Text Messages
Some of your customers may connect better through text messages than with email. If you have a mobile phone list the ability to promote your store by text message, it will be one more way you can ensure your success.
Promote On Your Own Website
If your organization has a website that gets good traffic, then definitely add product photos and the web store link plus mention the order deadline.
Ask Organization Leader or School Principal to Personally Promote
Don’t be shy about asking the school and organizational leaders to help you advertise. They often will have the best communication tools to promote your web store. Ask them to mention it in a weekly newsletter email or “Call-All” phone message.
